menopause.film
Rise and Shine – Cinema
Corporate Design, Web Design
10/2025 WP, JS
Rise and Shine – Cinema is a film distribution-company specialized in qualitative documentaries, delivering averagely four films per year into cinemas since 2015.
The upcoming release, MY NEW OLD SELF – a documentary by Louise Unmack Kjeldsen, required a clear and functional website. Intended to serve as an accessible bilingual platform for ongoing communication and engagement with the project.
Research
the client defined a small conceptual backlog to clarify the website’s initial scope.
Primary purpose of the site
-> Business card / Credibility / Information for the press / Cooperation partners
Content required at launch
-> Synopsis, vision & mission, team, teaser images, protagonists,contact information
Content planned for later phases
-> Trailer, festival information, screening kit download, press review, social feed integration
Language requirements
-> If so: German/English from the start? Or English as standard, with German and Danish as options?
From these insights, the following user requirements were derived:
- users need quick access to essential information
- the site must offer a clear and easily scannable overview
- the experience should invite users to explore the project behind the scenes
Challenges
conceptual
Keeping an informative website engaging while addressing a sensitive subject matter.
aesthetic
Narrating the story behind the film with emotional impact while avoiding clichés and spoilers.
technical
Designing an efficient and intuitive language switcher within the user interface.
Solution
Functional Concept
prominent, clearly identifiable language switcher supports a multilingual audience from the outset
minimal user interface with a consistent layout ensures fast orientation and easy access to content
visual and structural elements subtly invite users to explore behind-the-scenes material
